Ernestomeda - Press Area - Digital Archive Manager

Announcing Ernestomeda Carré, the new kitchen by top designer Marc Sadler, innovative and eclectic in style and colours Milan, 14th April 2010 – The Salone del Mobile 2010 will provide an exclusive showcase for the launch of the new creation from Ernestomeda, leader at the high end of the designer kitchen market: Carré, the brand new kitchen bearing the name of Marc Sadler, the outcome of three years of intensive collaboration between the firm and the designer, generating a new concept in fitted kitchens. Versatile and multifaceted, Carré combines eclecticism and avant-garde design, responding to the observer’s imagination to pay homage to the kitchen as a place for sharing, the centre of the home’s daily life. The design project arose from the desire to produce a kitchen with versatility and breadth of assortment as its major benefits – and here it is important to underline the connotations of craftsmanship, supported by the potential of industrial production but clearly reflected in the infinite variety of colours, forms and combinations. “A lot of people say they detest the rigid structure of the many minimalist kitchens on the market,” states Marc Sadler, “and everyone agrees that the kitchen is also the room that best reflects the taste of the people who live in the home, who love to personalise it with their favourite symbols, family heirlooms or holiday souvenirs. This is the starting-point for Carré: if I had to choose just one word to describe it, that word would be “multifaceted”, reflecting its ability to be all things to all persons.” Without a doubt, the most distinctive feature of the new Ernestomeda programme is the handle. This multifaceted kitchen has an extremely innovative, trendsetting detail: a “handle”, which transforms the conventional fixture into a recess in the door, incredibly convenient and stylish. Carré’s major innovative content lies not just in the beauty of this detail, but also in the vast assortment of solutions possible: the new handle is available in a wide choice of shapes and sizes. Carré also offers an impressively wide choice of colours, which guarantee personalisation to the consumer’s preferences: there are 46 varieties of both matt and gloss lacquered finishes, for both doors and handles. Handles can be supplied in wood, in rosewood and olive versions, or in steel. The range of marble, granite and quartz work-tops is extended with new additions: the different colour options for every single part of the composition allow creation of a kitchen moulded to the individual’s wishes, to satisfy every kind of requirement: there are no less than 225,400 possible colour and shape combinations. The new, patented ‘Layer’ work-top consists of three different slabs and can be produced in six different materials (listed in the technical details below). The new ‘Ray5’ work-top with rounded edge can be supplied in four different materials. The infinite potential for personalisation makes Carré unique of its kind. The hand-crafted doors are shaped on the back, and during trimming the handles are fixed using Torx screws, marked with the Ernestomeda name, making them replaceable. This allows them to be changed at any time to give the kitchen a fresh colour/material. Another original feature is provided by the new “double” shelves with semi-gloss steel finish aluminium profile, the new ABS and metal shelf supports, the new adjustable wall cabinet supports and the new recycling bins. The new, patented Regent hood, designed by Marc Sadler exclusively for Ernestomeda in wall-mounted, island and island plus integral shelf versions, is in painted sheet metal, and is available in Ice, Black and Nuance Red gloss lacquered colours and satined Steel. The kitchen is completed by the addition of elements capable of satisfying a variety of furnishing requirements. The items available include open end base cabinets and cupboards and open boxes for base and tall cabinets, components ideal for creating counters or bookcases, depending on requirements, the perfect expression of the Ernestomeda philosophy. Carré is truly the ideal response to the consumer’s many and varied needs, because “it is the end product of an extremely complex design process, undertaken in association with Marc Sadler,” explains Alberto Scavolini, Ernestomeda CEO. “The crafting of the door with its handle, and the development of a new industrial process for this specific product detail, required a great deal of work on our side, but we are proud of this achievement, since we are sure that this major innovation will enhance Ernestomeda’s position at the leading edge of its market.” Thanks: Ernestomeda thanks Antolini Luigi & C. S.p.a. (www.antolini.it) for contributing to the construction of the stand with “Striato Olimpico” marble, used for the floor covering of the central part of the stand, and “Bianco Lasa Fantastico” marble, used in the Lounge zone. Antolini’s “Wild Chianti” and “Striato Olimpico” are also the materials used for the work-tops of a number of Carré compositions, while the suggestions table is in Brown Chocolate and River White. Ernestomeda also thanks the Margaritelli Group (www.margaritelli.com) for collaboration on the wooden floor in the stand’s exhibition area. The material used is ‘Reserve Firenze 1299 Oak’ from the Listone Giordano Atelier line, processed and finished with natural oil and hand-planed. We really want to thank Samsung Electronics Italy for the support in the realization of our booth, both with products of our core business, as white goods, and with the support of advanced visual displays and IT technologies. Regarding white goods, at the booth there will be shown the new Geo oven, with special technology 3oven, elegant induction and gas hobs, side by side refrigerators with a minimal and customizable design and most recent built in dishwashers. Furthermore, thanks to 5 cutting edge touch screen monitors, all guests will be able to get in touch with latest news from Ernestomeda.